Utilizing Your Property as a Profitable Film Location

By ERMW Team
Thurs January 25, 2024

Are you a homeowner looking to make some extra cash? Have you ever considered turning your property into a film location?

Not only can this be a fun and exciting experience, but it can also provide you with an additional stream of income. With the growing demand for diverse shooting locations, offering your property as a backdrop for films, TV shows, or commercials can prove to be a lucrative venture.

But, in order for everything to go smoothly there are some things you need to know. Here are some tips on how to effectively utilize your property as a profitable film location.

Researching the Market:

Before diving into the world of film location rentals, it's essential to research the market and analyze the demand for specific types of properties. You can start by exploring local film commissions, contacting location scouts, or even joining online platforms that connect property owners with filmmakers. Understanding the needs and preferences of production companies will help you tailor your property offerings to suit their requirements. 

Where to start? Try the New Mexico Film Commission’s Location website for a broad range of properties, or the ERMW Location Database for film locations listed in Colfax County and the surrounding area.

Showcasing Your Property:

Once you've researched similar locations and identified the potential market for your property, you need to create an appealing profile to attract filmmakers and production companies. High-quality, comprehensive photographs and detailed descriptions highlighting both the unique features and the features that “could be anywhere” make a significant difference. So be sure to take great photos, inside and outside! You may even consider hiring a professional photographer to capture the essence of your property accurately.

Need inspiration? Check out the article, “Take Great Home Photos the Easy Way — 5 Tips From a Pro” by Houzz

Negotiating and Contracts:

When renting your property as a film location, it is vital to establish ground rules and expectations with any production company and it is important to have clear and comprehensive contracts in place. Determine the exact dates, hours each day, , the number of crew members that will be present, any special equipment or changes they will need to make to the property or structures, and any specific areas of your property that are off-limits. Be sure to take pictures of every room and angle, inside and out so you can be sure to get your property back in the condition you rented it in. Sometimes they might make improvements you like, you can ask them to leave it or even negotiate it as part of the contract if you know what the changes are up front. 

While negotiating, you will need to come to an agreement on cost for the property rental. It is crucial to set a reasonable price for renting out your property. Consider the size and location of your property, its architectural style, and any unique features that make it an attractive film location. Flexibility in pricing can help you attract more clients and increase your chances of recurring bookings. 

Contracts with production companies should outline all the terms and conditions of the rental, liability waivers, insurance requirements, and payment terms. Moreover, familiarize yourself with local permits and regulations related to filming in your area. Understanding these legal aspects will ensure a smooth and hassle-free experience for both parties involved. 

Want to learn more? Read, “Elements of a Location Agreement” on Creative Future

Preparing Your Property:

Getting your property ready to be a film location involves making it presentable, adaptable, and accommodating to the specific needs of filmmakers. Clear communication with the filmmakers will help you to understand their needs since every production is different. Preparing the property could include cleaning, decluttering, or perhaps providing ample parking or additional production space. Taking the time to maintain and prepare your property will not only increase the desirability of your property for future bookings but may also help you attract higher-paying clients. 

What’s next? Check out “8 Film Production on Location Tips” to gain understanding of the behind the scenes preparation for on location filming

Utilizing your property as a profitable film location can be an exciting and lucrative venture. With careful research, market analysis, and effective promotion, your property can become a sought-after destination for filmmakers. Remember to maintain open communication with clients, continue to improve your property's offerings, and adapt to the ever-changing needs of the film industry. So, why let your property sit idle when it can shine on the silver screen and earn you that extra income you've been seeking? 

Do you own property in Colfax County and/or the surrounding areas?

Interested in listing your property as a film location? Be sure to join El Raton Media Works Locations Database by submitting your location on our website!