Most Memorable Tourism Campaign Videos
By ERMW Team
Thursday, February 27, 2025
We’ve kicked off our Raton Promo Pitch and are searching for the next big tourism video idea. To celebrate, we would like to share an inspirational list of the best tourism campaigns we’ve compiled in our research!
The best tourism campaigns are more than just advertisements; they are crafted narratives that capture the essence of a destination, evoking emotions and inspiring wanderlust. A truly memorable campaign can linger in the viewer's mind, sparking a desire to explore the featured location.
Here are some of the most impactful campaigns we found, showcasing both international destinations and captivating spots within the USA:
International Gems:
"Is it even a city?" (Visit OSLO): This campaign's clever use of reverse psychology is what makes it stand out. By questioning Oslo's status as a traditional city, it piques curiosity and highlights its unique character. It appeals to a younger, more independent traveler seeking something different.
Watch on Youtube: Is it even a city?
"A Romance to Remember" (Visit Dubai): Featuring Hollywood stars Zac Efron and Jessica Alba, this campaign elevates Dubai's image, presenting it as a luxurious and glamorous destination. The cinematic quality and celebrity appeal create a sense of aspirational travel, making Dubai seem both exciting and attainable.
Watch on Youtube: Dubai: A Romance to Remember
"Dubai is Open" (Emirates): This post-pandemic campaign masterfully tapped into the pent-up desire for travel. It showcases the city's vibrant atmosphere and diverse experiences, reassuring travelers that Dubai is ready to welcome them back. The message is clear: the world is opening up, and Dubai is waiting.
Watch on Facebook: www.facebook.com/GaboTravels
"This is Magic" (Walt Disney World): While technically a resort, Disney World is often perceived as a city in itself. This campaign doesn't just show rides and characters; it captures the feeling of wonder and joy that visitors experience. By focusing on emotional connection rather than just attractions, it resonates with families and individuals of all ages.
Watch on Youtube: This Is Magic
"Come and Say G'Day" (Qantas): This charming Australian campaign features a lovable kangaroo and iconic Aussie sights, creating a warm and inviting image of the land down under.
Watch on Youtube: Come and Say G'day
"No One Upstages the Grand Tour of Switzerland" (Switzerland Tourism): This campaign showcases Switzerland's stunning landscapes and diverse experiences, positioning it as a must-visit destination.
Watch on Youtube: No One Upstages the Grand Tour of Switzerland
"The Icelandverse" (Visit Iceland): This quirky campaign humorously contrasts Iceland's natural wonders with the virtual world, appealing to a modern audience.
Watch on Youtube: The Icelandverse
"Powered by Nature" (Visit Norway): This campaign emphasizes Norway's commitment to sustainability and eco-friendly travel, attracting environmentally conscious tourists.
Watch on Youtube: Powered by Nature
USA Adventures:
"What Happens in Vegas, Stays in Vegas" (Las Vegas Convention and Visitors Authority): This iconic tagline has become synonymous with Las Vegas. It perfectly encapsulates the city's carefree and indulgent spirit, appealing to those looking for a fun and uninhibited getaway creating the perfect theme for countless video and even feature films.
Watch on Youtube: "What happens here, stays here." Las Vegas Commercials
"I ♥ NY" (New York State Department of Economic Development): This simple yet powerful logo has become a global symbol of New York City and the state. Its enduring appeal lies in its simplicity and universality, conveying a sense of love and belonging and has been featured in countless mediums from coffee cups to campaign videos.
Watch on Youtube: Design Legends: Milton Glaser's "I Love NY"
"Visit California" (Visit California): While California is a state, this campaign often showcases its major cities like Los Angeles, San Francisco, and San Diego, highlighting their distinct personalities and attractions. It appeals to a wide range of travelers, promising something for everyone.
Watch on YouTube: Visit California – The Ultimate Playground
“Florida: We’ve Got That Wow!" (Visit Florida): This campaign promotes Florida's sunny beaches, world-class theme parks, and family-friendly attractions. It often features cities like Miami, Orlando, and Tampa, highlighting their unique offerings and appeal to different demographics.
Watch on YouTube: Florida: We’ve Got That Wow!
"Pure Michigan" (Travel Michigan): This iconic campaign uses stunning visuals and evocative music to capture the beauty and diversity of Michigan.
Watch on Youtube: A Perfect Summer in Michigan
"Virginia is for Lovers" (Virginia Tourism Corporation): This classic campaign emphasizes the romantic and welcoming atmosphere of Virginia and was an inspiration for many more campaigns following it.
Watch on YouTube: Virginia Is For Lovers Commercial 1980s
"Hawaii: The Islands of Aloha" (Hawaii Tourism Authority): This campaign showcases the beauty and tranquility of the Hawaiian Islands, inviting visitors to experience the Aloha spirit.
Watch on YouTube: Islands of Aloha
"Colorado: Life Elevated" (Colorado Tourism Office): This historic campaign captures the breathtaking scenery and outdoor adventures that await visitors in Colorado.
Watch on YouTube: The Making of the 2012 Colorado Tourism Campaign
What’s your favorite ad campaign? Submit it here and share the inspiration!
All these campaigns represent the power of visual storytelling in the tourism industry. By capturing the essence of a destination and evoking emotions, these videos have inspired countless travelers to embark on their own adventures.
Key Takeaways:
Authenticity: Campaigns that showcase the unique character and experiences of a city tend to be more memorable.
Emotional Connection: Tapping into the emotions of travelers, whether it's excitement, wonder, or relaxation, can create a lasting impact.
Visual Storytelling: Stunning visuals and compelling narratives are essential for capturing the essence of a city and inspiring wanderlust.
Target Audience: Understanding the target audience and tailoring the campaign message accordingly is crucial for success.
Want more inspiration? Check out some of our past blog articles!
